The Institute for Creativity and AI
  1. Our mission
  2. The team
  3. Who we work with
    1. Our mission
    2. The team
    3. Who we work with
Institute for Creativity and AI

The Institute for Creativity and AI

Implications of AI for creativity and creative work everywhere.

ICAI brings together and builds on the excellent track record established through research groups such as the Centre for Creativity enabled by AI (CebAI), the Artificial Intelligence Research Centre (CitAI), the Centre for Creativity in Professional Practice (c2p2), the Centre for Human-Computer Interaction Design (HCID), the Intellectual Property Engagement Group (IPEG), the Global (Dis)Order group, the Strategy group at Bayes Business School, and the AI Centre@CSG.

Our areas of expertise

The Institute’s main areas of expertise and directions for future research include investigating:

Transformative AI

The transformative implications of AI for work, organisation and the generation and capture of value, especially in the creative industries.

Generative AI & Creative Thinking

The role of generative artificial intelligence (GenAI) in creative thinking and practice, especially in design, innovation and the creative industries.

Legal Implications

The legal implications of AI in Intellectual Property Law, in particular how GenAI input and output affects regulations on copyright, trademarks, and trade secrets in the creative sector.

AI & the Global South

AI and the Global South in relation to material and epistemic inequalities in access to digital infrastructure, algorithmic biases, and power politics of technology.

PhD students working in related areas include: Ammara Awais, Esme Palaganas, Akane Uchide.

Why City St George's

City St George’s has a long and rich tradition of cross-disciplinary creativity research. Its academics have been coming together regularly for the last 25 years to collaborate and research creative work across the professions. Its interdisciplinary Centre for Creativity in Professional Practice was founded in 2008. Research England awarded the Centre for Creativity enabled by AI (CebAI) a £3.6m grant in 2020.

City St George’s also has a long tradition in applied AI research. It hosted the foundational meeting of the AISB, the world’s first learned AI society in the 1960s. Its research contributed to the evolving field of computational creativity. It leads the arts and digital creativity forum of The Culture Capital Exchange, Innovate UK’s Digital Catapult-Machine Intelligence Garage, and new ESPRC Centre for Doctoral Training in Data Visualisation.

Our new Institute brings these threads together at a critical time, when technologies such as generative AI are transforming creative work.