The team
The Institute is led by academics from across City St George’s who bring different disciplinary expertise and skills.
Management team
Institute Director

Dr Sara Jones
Reader in Creative Interactive System Design, Bayes Business School
Dr Sara Jones specialises in applied creativity, human–computer interaction design, technology, innovation, and interdisciplinary collaboration.
Sara’s research and teaching is at the intersection between applied creativity and digital technologies explores two strongly inter-related questions. The first considers the impact of digital technologies, including generative artificial intelligence, on human creative processes.
The second explores creative approaches to the design of socio-technical systems that can amplify human creative potential and professional judgement in relation to real world complex problems, while foregrounding diversity and cultural situatedness.
Academics

Professor Eduardo Alonso
Professor of Artificial Intelligence, School of Science & Technology
Professor Eduardo Alonso is Director of the Artificial Intelligence Research Centre (CitAI) which specialises in the intersection between the development of novel AI techniques, Explainable AI (XAI) and Artificial General Intelligence (AGI). He is also Co-Chair of City St George's AI Accelerator and Change (AICC) Research Strand and the University Acacemic Liaison with the Alan Turing Institute.
Research interests include: Reinforcement learning and creativity, Category theory and representational learning, AI ethical, legal and socio-economic impact, and Philosophy and history of AI.

Professor Charles Baden-Fuller
Centenary Chair in Strategy, Bayes Business School
Professor Charles Baden-Fuller is the Centenary Professor of Strategy and leader of the Strategy Group at Bayes Business School. His current research examines Business Models: what they are, how they can be improved and how they can be deployed in an increasingly digitalized world.

Professor Enrico Bonadio
Professor of Intellectual Property Law, The City Law School
Professor Enrico Bonadio teaches, researches and advises across the full spectrum of intellectual property law, with a particular interest in how IP responds to technological changes and to non‑conventional creative practices such as street art, music borrowing and gastronomy.
Enrico’s current research agenda explores the intersection between IP and technology (including artificial intelligence and technical standards), the protection of unconventional forms of creativity, and the governance of innovation across diverse cultural and industrial contexts.

Dr Sasikumar Sundaram
Senior Lecturer, School of Policy & Global Affairs
Dr Sasikumar Sundaram is Chair of the Global South Caucus of the International Studies Association (ISA), and a Thematic Lead on Resolving Uncertainty and Addressing Crises theme of Economic and Social Research Council (ESRC) funded Doctoral Training Partnership programme. He directs the Global Disorder Group at City St' Georges, University of London.
His main research interests lie in International Relations Theory, role of rhetoric, discourse, and narratives in politics, non-Western political thought, Status and Reputation concerns of Global South states, and foreign and Security Policies of India, Brazil, and China.
Professor Stephanie Wilson
Professor of Human-Computer Interaction, School of Science & Technology
Professor Stephanie Wilson is Co-Director of the Centre for HCI Design (HCID), Co-Director of Diverse CDT, and a member of the management team for the Institute for Creativity and AI at City St George's.
Stephanie's research is rooted in a deep commitment to designing for better futures and this is reflected in her focus on inclusive interaction design and data visualization, co-design and innovative digital technologies for healthcare.
ICAI alumni

Professor Neil Maiden
Professor Emeritus, Bayes Business School
Professor Neil Maiden, founding Director of the Institute, continues to work with us as Professor Emeritus, following his retirement in September 2025.
Indicative papers
Members of the management team have identified a small selection of publications summarising some of their interests related to the Institute.
- Digital creativity support for original journalism
- Creative User-Centered Visualization Design for Energy Analysts and Modelers
- Artificial Intelligence as Producer and Consumer of Copyright Works: Evaluating the Consequences of Algorithmic Creativity
- Comic Spin: A Comic Creation Tool Enabling Self-expression for People with Aphasia
- When Should Incumbent Consumer Goods Producers Ally with Digital Platforms?
- Algebras of Actions in an Agent’s Representations of the World